EDGE — Net Zero

Almost 40% of global emissions come from buildings and construction, making it clear that the real estate industry needs a complete revolution. Not in 2050. But today. And that's what Edge have announced — not just for the company, but for every single building they develop and redevelop moving forward.

Prior to creating this film for the announcement we worked closely with them to redevelop their brand voice with an emphasis on social responsibility. In the film we've used this voice along with the metaphor of reusing and repurposing materials throughout. The result is a mixed-media delivery that speaks directly and honestly.