Gli ulivi, le nostre radici.

The centennial olive trees in Puglia tell the story of the Mediterranean. Today, these majestic trees are severely affected by Xylella fastidiosa. Xylella is a bacterium that lives and reproduces inside the plant, compromising the xylem vessels, often leading to the death of the tree.
Since the disease has been discovered in southern Italy in 2013, over 11 million trees have been irreparably compromised due to Xylella. Invaio is committed to fight this disease alongside local farmers and is developing a solution that aims to improve the health of Apulian olive trees.
As a biotechnology company, Invaio has developed a precision delivery solution to manage crops sustainably and protect this natural heritage. When we approached this campaign, we realized it was extremely important to highlight its profound connection with the land and its heritage, as well as Invaio’s deep commitment to the future of the Apulian region, its residents, and the olive crop.
The main theme of this video production was: Gli ulivi, le nostre radici (Olive trees, our roots, in Italian). Being from the region, we knew for a fact that for an Apulian who loves his land, there is no greater wealth and deeper root than that of an olive tree. Because olive trees are their roots.