MUSE Gold

2023

Fun Cheng-Nan: Ke Kui Ke Kuai

Entrant Company

Beyond New Art Co., Ltd.

Category

App - Cultural (NEW)

Client's Name

National Museum of History (NMH)

Country / Region

Taiwan

"Fun Cheng-Nan: Ke Kui Ke Kuai" is an AR real-world puzzle game that combines smartphones and physical props. The game features various stages that correspond to different stages of human life and incorporates museum’s cultural assets and local history, allowing players to not only solve puzzles but also acquire interesting cultural knowledge.
The game takes place in the region of National Museum of History (NMH) and its surrounding area, where the historical landscape and collection items are transformed into puzzle props. The game combines tangible and intangible cultural assets surrounding the NMH to create a more immersive gaming experience.
This project uses real-world puzzle games that interest young people and enriches the gaming experience with digital technology. This includes the "Karmic Mirror," created using WebAR image recognition technology to find the answers for each level, and using smartphone GPS to determine the player's location.
The museum attempts to incorporate its collection into the shared life experiences of Taiwan's young generation to design the game and attract non-museum audiences aged 18 to 35, creating a unique museum experience and promoting continued social participation.

Credits

Beyond New Art
National Museum of History (NMH)
More Gold Winners
Marketing & Promotional
2023
MUSE Advertising Awards - Race

Entrant Company

Freelance

Category

Marketing & Promotional - Illustration

Country / Region

United States

Video
2023
MUSE Advertising Awards - Stellaris: Nemesis - Launch Trailer

Entrant Company

Player One Trailers

Category

Video - Animation

Country / Region

United States

Branded Content
2023
MUSE Advertising Awards - Heart of Case Management

Entrant Company

Enlyte

Category

Branded Content - B2B

Country / Region

United States

Website
2023
MUSE Advertising Awards - High Five Strategies Website
High Five Strategies

Entrant Company

Atomicdust

Category

Website - Microsite

Country / Region

United States