Bright Horizons: Family Resource Aggregator

Bright Horizons is often known for its childcare solutions but the company offers so much more including, college prep, elder care, self-care, employee care, and career advice. Bright Horizons products and services are positioned to help support its clients and customers through every phase of their life. Bright Horizons had a multitude of blogs that were independent of each other and offered little opportunity to cross-promote additional services and increase awareness of its extensive offerings and expertise. Imarc partnered with Bright Horizons to create one comprehensive resources section on the site that features all of this rich content and allows users to easily self-select and navigate to their desired content.
Imarc worked with Bright Horizons to create a new Sitecore architecture for this new section, focused on designing an intuitive user experience, designed the new look and feel to align with the brand, and developed the new section. Since its launch, Bright Horizons has been thrilled with the experience and its results!