MUSE Silver

2023

Forward Networks Roadhouse

Entrant Company

Charlie Elliott

Category

Advertising - Trade Show / Exhibit

Client's Name

Forward Networks

Country / Region

United States

Can network security be 'badass'? Forward Networks Roadhouse proved that it can at the 2022 RSA Conference in San Francisco. Inside the 10' x 30' booth, network security professionals could belly up to the 20' bar and get a draft beer & a product demo from the technical solutions engineer/bartenders. Booth visitors could also climb in or climb on the vintage Ural motorcycle and sidecar, complete with helmets and goggles, and get their envy-worthy photo taken. Curious visitors looking for unique swag took home branded glassware and sticker-coasters that read 'Network security is why I drink' and large-scale temporary tattoos featuring skeletons declaring 'Network security forever'. From the custom neon signs to antique computer patent posters, the Forward Networks Roadhouse welcomed self-declared 'network nerds' into a cool-kids club all their own.

Credits

Creative Director / Forward Networks
Charlie Elliott
Experiential Designer / Pinnacle
Keirstin Fernandes
More Silver Winners
Corporate Identity
2023
MUSE Advertising Awards - Baoman VI Design
Shanghai Baoman Communications Co., Ltd

Entrant Company

Shanghai Baoman Communications Co., Ltd

Category

Corporate Identity - Brand Identity

Country / Region

China

Publication
2023
MUSE Advertising Awards - Water-Sprinkling Festival

Entrant Company

Yongxiao Liu

Category

Publication - Publication / Other___

Country / Region

China

Branded Content
2023
MUSE Advertising Awards - Sun Devil Rewards retention journey

Entrant Company

ASU Outreach Hub

Category

Branded Content - Email Marketing

Country / Region

United States

Social Media
2023
MUSE Advertising Awards - People Behind the Products

Entrant Company

Inovonics

Category

Social Media - Product / Service Branding

Country / Region

United States