MUSE Silver

2023

Forward Networks Roadhouse

Entrant

Charlie Elliott

Category

Advertising - Trade Show / Exhibit

Client's Name

Forward Networks

Country / Region

United States

Can network security be 'badass'? Forward Networks Roadhouse proved that it can at the 2022 RSA Conference in San Francisco. Inside the 10' x 30' booth, network security professionals could belly up to the 20' bar and get a draft beer & a product demo from the technical solutions engineer/bartenders. Booth visitors could also climb in or climb on the vintage Ural motorcycle and sidecar, complete with helmets and goggles, and get their envy-worthy photo taken. Curious visitors looking for unique swag took home branded glassware and sticker-coasters that read 'Network security is why I drink' and large-scale temporary tattoos featuring skeletons declaring 'Network security forever'. From the custom neon signs to antique computer patent posters, the Forward Networks Roadhouse welcomed self-declared 'network nerds' into a cool-kids club all their own.

Credits

Creative Director / Forward Networks
Charlie Elliott
Experiential Designer / Pinnacle
Keirstin Fernandes
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