2023
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Client's Name
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In response to inflation, Rocket Mortgage wanted to help Americans buy a home by buying down interest rates.
For the first time in the history of the company, Rocket was able to cover 1% of the interest rate for 1 year on all new home purchases, at no cost to the home buyer. We called this empowering offering Inflation Buster and combined it with our Rate Drop Advantage refinance discount to provide savings to clients both now and the future.
Through a diverse, curated collection of lifestyle purchases and homeownership moments, we communicated that 1% savings translates into more room in your budget for meaningful experiences.
Rocket is driven to help create certainty in life’s most complex moments, and we wanted to beautifully communicate the message that Rocket can offer support in a rising rates market. Through custom purchase and refinance solutions, clients can save hundreds, even thousands of dollars for a year to help them settle into their new home and keep building toward their goals if rates drop in the years ahead.
Credits
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Vivien Luo
Category
Website - Best User Experience
Country / Region
United States
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Jack Henry
Category
Website - Business to Business
Country / Region
United States
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VI Marketing and Branding
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Video - Health & Fitness
Country / Region
United States
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Metafission
Category
Best Agency Awards - Digital Agency of the Year
Country / Region
Hong Kong SAR