MUSE Gold

2023

Inflation Buster

Entrant Company

Rocket Central

Category

Video - TV Ad

Client's Name

Country / Region

United States

In response to inflation, Rocket Mortgage wanted to help Americans buy a home by buying down interest rates.

For the first time in the history of the company, Rocket was able to cover 1% of the interest rate for 1 year on all new home purchases, at no cost to the home buyer. We called this empowering offering Inflation Buster and combined it with our Rate Drop Advantage refinance discount to provide savings to clients both now and the future.

Through a diverse, curated collection of lifestyle purchases and homeownership moments, we communicated that 1% savings translates into more room in your budget for meaningful experiences.

Rocket is driven to help create certainty in life’s most complex moments, and we wanted to beautifully communicate the message that Rocket can offer support in a rising rates market. Through custom purchase and refinance solutions, clients can save hundreds, even thousands of dollars for a year to help them settle into their new home and keep building toward their goals if rates drop in the years ahead.

Credits

Chief Marketing Officer
Casey Hurbis
Senior VP, Product Marketing
Erin Hennessy
VP, Product Marketing
Meredith Fortescue
Senior Product Marketer
Meghan England
Senior Product Marketer
Alyson King
Associate Creative Director
William Majewski
Associate Creative Directors
Beth Smith
Senior Graphic Designer
Timothy Laakso
Senior Copywriter
Sean Zelda
Senior Creative Strategist
Jason Patterson
Executive Producer
Julie Etheridge
Senior Producer
Gillian Ennis
Project Manager
Amanda Kent
Project Manager
Joanna Mansour
Project Manager
Blair Barnett
Senior Business Affairs Manager
Kim Lehman
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