United States

2019

GoPhillyGo

Entrant Company

Warkulwiz Design Associates

Category

Strategic Program

Client's Name

Clean Air Council

Sub-Category

Other Strategic Program ___

GoPhillyGo is an ongoing website and app that provides detailed information for destinations that do not require the use of a car. Our charge was to give the project life, a look, a name, and launch the website by the end of June 2015. The name, GoPhillyGo, just flowed off the tongue, had a fun attitude, and fit the city's personality. The connective ligature of lowercase letterforms to allude to a roadway system. Prior to the development of the app, an interim website was created to establish the Philadelphia theme - using neighborhoods and counties to show the reach of the map. We utilized print, transit, social media, and YouTube advertising. We supplied print maps, postcards and transit banners. One year in, Clean Air Council's GoPhillyGo.org launched its Android app, which we brand supported with video, event planning and social media marketing. <br><br>No more being tied to a desktop, GoPhillyGo.org enables you to be free to go anywhere you choose without the use of a car. Warkulwiz Design continues to brand and create for this Philadelphia treasure of a resource. Now all you need to know how to get somewhere is GoPhillyGo.org

Credits

Bob Warkulwiz
Emily Zuwiala-Rogers
Caroline Laschenski
Paige Graff
Geraldine Winters
Jim Warkulwiz
Nick Zuwiala-Rogers
Ptah Gabrie
Olivia Oritz
Geoffrey Beatty
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