MUSE Platinum

2023

Lil Nas X Hologram Projection for League of Legends

Entrant Company

Groove Jones

Category

Experiential & Immersive - Out-of-Home

Client's Name

Riot Games and Spotify

Country / Region

United States

The largest tournament in the League of Legends calendar, LoL Worlds 2022, just wrapped, and National Experiential brought on Groove Jones to help kick off the event at a media event held in the historic Fisherman’s Wharf in San Francisco.

The world’s top League of Legends players gathered in San Francisco to compete for the title of the best player. The Groove Jones team designed and animated a CGI version of Lil Nas X projected on a 60-foot tall scrim, creating a massive holographic effect for the media and fans that gathered below.

The animation featured Lil Nas X, who initially appears cloaked in the LoL Worlds Flag and then reveals himself as he peers out from underneath the flag before he begins to dance high above the buildings near the Fisherman’s Wharf.

At the end of the animation, a graphic card displayed a QR Code linked to the Spotify track Star Walkin’ (Worlds Anthem) by Lil Nas X.
250 Drones for Night Show

High above the holographic display projection, over 250 drones put on an amazing show highlighting the two top LoL teams in the world, South Korea’s DRX and T1. The drone show animated the team’s logos as well as the Summoner’s Cup, the trophy that the winners of the World Championship are awarded.

More Platinum Winners
Video
2023
2023 MUSE Creative Awards Winner - NFL SUPERBOWL LVII

Entrant Company

WEAREFEVR

Category

Video - Animation

Country / Region

United States

Video
2023
2023 MUSE Creative Awards Winner - The Circle
ZEISS

Entrant Company

Toboggan Inc.

Category

Video - Branding

Country / Region

Japan

Video
2023
2023 MUSE Creative Awards Winner - Doorway to Success with Bank Islam SME Banking
SME Banking, Bank Islam Malaysia Berhad

Entrant Company

Bank Islam Malaysia Berhad

Category

Video - Banking

Country / Region

Malaysia

Experiential & Immersive
2023
2023 MUSE Creative Awards Winner - World Premiere of the TRACK at New Balance

Entrant Company

First Tube

Category

Experiential & Immersive - Multi-Channel Experience (NEW)

Country / Region

United States