2023
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The largest tournament in the League of Legends calendar, LoL Worlds 2022, just wrapped, and National Experiential brought on Groove Jones to help kick off the event at a media event held in the historic Fisherman’s Wharf in San Francisco.
The world’s top League of Legends players gathered in San Francisco to compete for the title of the best player. The Groove Jones team designed and animated a CGI version of Lil Nas X projected on a 60-foot tall scrim, creating a massive holographic effect for the media and fans that gathered below.
The animation featured Lil Nas X, who initially appears cloaked in the LoL Worlds Flag and then reveals himself as he peers out from underneath the flag before he begins to dance high above the buildings near the Fisherman’s Wharf.
At the end of the animation, a graphic card displayed a QR Code linked to the Spotify track Star Walkin’ (Worlds Anthem) by Lil Nas X.
250 Drones for Night Show
High above the holographic display projection, over 250 drones put on an amazing show highlighting the two top LoL teams in the world, South Korea’s DRX and T1. The drone show animated the team’s logos as well as the Summoner’s Cup, the trophy that the winners of the World Championship are awarded.
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Hang Lung Properties
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Marketing & Promotional - Promotional
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Hong Kong S.A.R., China
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George P. Johnson Experience Marketing/Spinifex Group/NOMOBO
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Experiential & Immersive - Launch Event
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United States
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Woodwork Amsterdam B.V.
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Advertising - Advertising Campaign
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Netherlands
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Art of Storytelling
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Video - Diversity & Inclusion
Country / Region
United States