MUSE Platinum

2023

Lil Nas X Hologram Projection for League of Legends

Entrant Company

Groove Jones

Category

Experiential & Immersive - Out-of-Home

Client's Name

Riot Games and Spotify

Country / Region

United States

The largest tournament in the League of Legends calendar, LoL Worlds 2022, just wrapped, and National Experiential brought on Groove Jones to help kick off the event at a media event held in the historic Fisherman’s Wharf in San Francisco.

The world’s top League of Legends players gathered in San Francisco to compete for the title of the best player. The Groove Jones team designed and animated a CGI version of Lil Nas X projected on a 60-foot tall scrim, creating a massive holographic effect for the media and fans that gathered below.

The animation featured Lil Nas X, who initially appears cloaked in the LoL Worlds Flag and then reveals himself as he peers out from underneath the flag before he begins to dance high above the buildings near the Fisherman’s Wharf.

At the end of the animation, a graphic card displayed a QR Code linked to the Spotify track Star Walkin’ (Worlds Anthem) by Lil Nas X.
250 Drones for Night Show

High above the holographic display projection, over 250 drones put on an amazing show highlighting the two top LoL teams in the world, South Korea’s DRX and T1. The drone show animated the team’s logos as well as the Summoner’s Cup, the trophy that the winners of the World Championship are awarded.

More Platinum Winners
Experiential & Immersive
2023
MUSE Advertising Awards - Yahoo AISA Multiverse Buzz Awards Presentation Ceremony

Entrant Company

Metafission

Category

Experiential & Immersive - Metaverse (NEW)

Country / Region

Hong Kong SAR

Integrated Marketing
2023
MUSE Advertising Awards - Energia: Fly the Future

Entrant Company

Gravity Global

Category

Integrated Marketing - Event Marketing

Country / Region

United Kingdom

Integrated Marketing
2023
MUSE Advertising Awards - The World is a Beautiful Place

Entrant Company

Gravity Global

Category

Integrated Marketing - Integrated Marketing Materials

Country / Region

United Kingdom

Experiential & Immersive
2023
MUSE Advertising Awards - The Epic of Ancient Cargo  Boat
Grand Canal Culture Museum of China

Entrant Company

HisDesign

Category

Experiential & Immersive - Exhibition Experience

Country / Region

China