2023

Year of the Saudi Coffee

Entrant Company

80's Creative

Category

Integrated Marketing - Integrated Marketing Materials

Client's Name

Saudi Ministry of Culture

Country / Region

Saudi Arabia

Cultural heritage is the memory of individuals and nations. A nation that possesses a heritage is a civilized nation with a cultural depth, capable of making its way into the future with confidence and faith. Coffee has the largest share in the inherited values of Saudi society. It symbolizes generosity and pride. It is also part of the features of our Saudi culture that is inseparable from the present and cannot be erased from the past. For this reason, an integrated campaign has been done over an entire year, and the year 2022 was named the Year of Saudi Coffee to show and highlight this depth.