Lakemore Partners Website Design + Developement

The task: use Lakemore’s existing logo as the basis for a new website with a new design.
Guiding Principal: Biogeometry
Half science and half art, biogeometry is a practice used by shamans and religious people who believe empty space has energy. When you put something within the empty space, energy bounces off of it. Lakemore’s 8-sided logo represents the footprint of a pyramid. The 8 sides represent revival, longevity, improvement, and infinity.
We surrounded their pyramid with a deep, dark blue; water, the source of life… the lake in Lakemore. A gleaming white taps the firm’s inclusive nature, while the logo’s grey edges add a veneer of neutrality to the overall aesthetic.
Our website’s lake is the opposite of murky and muddy; it’s a true blue haven for clear communication in the financial sector. A great example of this clarity can be found near the top of the homepage, where Lakemore’s four pillars of are boxed and highlighted. Right off the bat, users know they’re in safe hands, never having to worry or wonder what drives this firm, and how they approach the world of CLO Equity Funds. Straightforward but not aggressive; confident, but not flashy.
Values are clearly important to this firm. Our web design and construction reflected this impressive level of integrity.