MUSE Gold

2023

Rural Tourism in The West Coast New Area

Entrant Company

Qingdao HUATO Brand Management Co., Ltd

Category

Corporate Identity - Logos

Client's Name

Xiaowei Feng, Chunlei Zhang, Jiwei Gao, Xiulei Zhang

Country / Region

China

Qingdao West Coast New District has established a rural tourism brand "Country Gathering West Coast", and the development of rural tourism will provide new momentum for rural revitalization. The logo design adopts "hometown - beautiful countryside" as the design concept of the project. According to the oriental aesthetics of a round sky and a place, the logo adopts the structure of "Tian" (meaning cropland in Chinese), representing the countryside. The Chinese character "Xiang" (meaning countryside) is integrated into it to form a country road that shuttles through the country fields. The winding country road is the most beautiful context of the original village. The colors are the most natural five-character and six-color colors in the countryside, which is the most beautiful attire in the beautiful countryside. At the same time, different theme colors are used in different seasons, which means that the beautiful countryside is beautiful in all seasons.

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