2023
Entrant Company
Category
Client's Name
Country / Region
Qingdao West Coast New District has established a rural tourism brand "Country Gathering West Coast", and the development of rural tourism will provide new momentum for rural revitalization. The logo design adopts "hometown - beautiful countryside" as the design concept of the project. According to the oriental aesthetics of a round sky and a place, the logo adopts the structure of "Tian" (meaning cropland in Chinese), representing the countryside. The Chinese character "Xiang" (meaning countryside) is integrated into it to form a country road that shuttles through the country fields. The winding country road is the most beautiful context of the original village. The colors are the most natural five-character and six-color colors in the countryside, which is the most beautiful attire in the beautiful countryside. At the same time, different theme colors are used in different seasons, which means that the beautiful countryside is beautiful in all seasons.
Entrant Company
Holition
Category
Experiential & Immersive - Out-of-Home
Country / Region
United Kingdom
Entrant Company
LWK + PARTNERS
Category
Corporate Identity - Brand Identity
Country / Region
Hong Kong SAR
Entrant Company
MATTE Projects
Category
Video - Travel
Country / Region
United States
Entrant Company
StudioNorth
Category
Branded Content - E-Book
Country / Region
United States