2023
Entrant Company
Category
Client's Name
Country / Region
Anyone who has allergies or asthma knows how hard it is to get symptoms like wheezing, sneezing, or itching under control—even after seeing a doctor. The problem is they're probably seeing the WRONG doctor. We needed to raise awareness among patients and their healthcare providers of the importance of seeing the RIGHT one, a board-certified, fellowship-trained allergist—because endless suffering with allergies or asthma is no picnic. We partnered with a celebrity to help convince primary care providers that, when their patients suffer from allergies or asthma, it's time for an allergist. John C. McGinley played Dr. Cox in the Emmy Award-winning comedy Scrubs with a level of humor and intelligence we knew would fit this campaign perfectly. The video he stars in is not just funny, educational, and relatable, but credible.
Credits
Entrant Company
Uncommon Marketing Works
Category
Event - Conference / Convention
Country / Region
United States
Entrant Company
Art Processors
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States
Entrant Company
Socialistics
Category
Social Media - Ad Campaign
Country / Region
United States
Entrant Company
COPE Content Performance Group
Category
Video - Event
Country / Region
Austria