2023

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising - Magazine Ad (Single)

Client's Name

SenesTech

Country / Region

United States

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director

Brian Zandman

Copywriter

Jennifer Fry Devault

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2023