Knowledge vs. Understanding

Flint Hill is an independent school for grades JK-12 where students cultivate the confidence to take meaningful risks. While they are confident in their unique style of education, the school expressed difficulty explaining these benefits to parents and students. The Flint Hill School leadership came to Stinghouse Creative wanting to create and produce an animated explainer video that would be shared via social media and on their website to help explain the benefits of their understanding-focused teaching method versus the more traditional knowledge-focused method. The video has been distributed to both potential student applicants and parents to help better explain the benefits of a Flint Hill School education
What was created?:
A branded, animated video explaining the difference between a knowledge-based teaching method and Flint Hill School’s understanding-based method.
What were the results?
Increased Awareness:: With the benefit of a dynamic asset like this explainer video, the school has seen increased awareness amongst both parents and students of their understanding-based education method and its impact. In fact, the piece has been so well received that talks for a follow-up video are underway.