MUSE Silver

2023

Book Publishing Company

Entrant Company

School of Visual Arts

Category

Student Submission - Student Personal Branding

Client's Name

Country / Region

United States

I rebranded a project for a book publishing company that was established in 1901, with a focus on New Age subjects like alternative health and healing, psychic development, and more.
My goal was to give the brand a more current look and feel, while still paying homage to its rich history.
To achieve this, I opted for a typographical style that was both distinctive and classic, and carefully selected a color palette that would blend seamlessly with the overall design. The end result is a brand that perfectly balances modernity with tradition.

Additionally, to make the brand even more distinctive and personal, I decided to create unique illustrations for the cover of the book series.
I used my own artistic skills to produce high-quality and visually appealing illustrations that perfectly complemented the overall design aesthetic. By doing so, I was able to create a complete visual identity for the brand, with a consistent look and feel that conveys both modernity and authenticity.

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