MUSE Gold

2023

Adventures of Plants: Back to Dinosaur Age

Entrant Company

Artmosphere Showlab Studio

Category

Experiential & Immersive - Exhibition Experience

Client's Name

Botanic Garden at EXPO Beijing

Country / Region

China

The plants are incredibly intelligent. Through millions of years of evolution, they become what they look like today. This expedition reveals the secrets of the ancient earth, telling the story of adventures of plants with animals. It represents important archaeological discoveries like the first flowers in the world, plants that dinosaurs enjoy eating, specialty dinosaurs looked like parrots etc. By precious fossils, immersive scenes and interactive content, it shows a living environment in Cretaceous Period. It is also a fantastic journey of exploration, guided by Dr. Dino and Fairy Blossom, you will become a member of archaeological team. Walking through waters and swamp, reaching the wild land for fossil discovery, identifying plants in the lab, and finally passing time tunnel to ancient time, touching legendary animals and reviving plants. In the end there are shop and workshop for more. Overall it is ASPIRE,Artmosphere Participatory Immersive mixed-Reality Experience.

This ambitious digital immersive and interactive show is an official commission by the Botanic Garden at EXPO Beijing. The creator team worked with botanists and archaeologists to bring an edutainment experience. It combines 1 edutaining adventure story, 2 smart guides companions, 5 ancient fossils back to life, 8 scenes and 3 kinds of all interactive forms, 50 projectors + 30 speakers for immersive media, 58 plants and animals to learn, 900 animations activated via interactions, 1000 sqm for 200+people at the same time, 15-60+ minutes to play.

The show has won Gold Award for 2021 Global Creative Technology Design Award, out of 400 works of 16 countries, by international expert juries’ panel. It has gained great success for providing attractive learning/playing experience for children, families and schools, also excellent aesthetics and knowledge experience for adults. Because it carefully balances the three pillars of design principles: Educative learning target, Artistic work of visual and audio, Interactive game with missions, story and IP figures. It uses plants as media, to deliver multiple layers of experiences and contemporary cultural form.

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