MUSE Silver

2023

Two Travel Stories, One Clear Answer

Entrant Company

Advance Media New York - Upst8 Creative

Category

Video - Transportation

Client's Name

Greater Binghamton Airport (BGM)

Country / Region

United States

Greater Binghamton Airport wanted a creative idea to inject some humor into their marketing while highlighting the benefits of flying local. This campaign video followed the stories of two fictional characters and how their travel journeys played out very differently based on a decision to fly BGM or not. The use of humor, storytelling and creative use of music and sound helps this spot to break away from traditional transportation videos.

Credits

Senior Graphic Design and Marketing Specialist
Kayleigh Tarbet
Senior Digital Strategist
Christina Cole
More Silver Winners
Video
2023
MUSE Advertising Awards - Knowledge vs. Understanding
Flint Hill School

Entrant Company

Stinghouse Creative

Category

Video - Animation

Country / Region

United States

App
2023
MUSE Advertising Awards - Weather Health by Danial Siddiki

Entrant Company

Weather Health

Category

App - Weather

Country / Region

United States

Video
2023
MUSE Advertising Awards - Four Voices
Dr. Sandra Barnes, Brown University

Entrant Company

Cinematicfocus

Category

Video - Public Service & Activism

Country / Region

United States

Marketing & Promotional
2023
MUSE Advertising Awards - State of Digital Quality Report Infographic

Entrant Company

Applause

Category

Marketing & Promotional - Infographics

Country / Region

United States