MUSE Silver

2023

Two Travel Stories, One Clear Answer

Entrant Company

Advance Media New York - Upst8 Creative

Category

Video - Transportation

Client's Name

Greater Binghamton Airport (BGM)

Country / Region

United States

Greater Binghamton Airport wanted a creative idea to inject some humor into their marketing while highlighting the benefits of flying local. This campaign video followed the stories of two fictional characters and how their travel journeys played out very differently based on a decision to fly BGM or not. The use of humor, storytelling and creative use of music and sound helps this spot to break away from traditional transportation videos.

Credits

Senior Graphic Design and Marketing Specialist
Kayleigh Tarbet
Senior Digital Strategist
Christina Cole
More Silver Winners
App
2023
MUSE Advertising Awards - VoyEase

Entrant Company

AmbiWishes Information Technology Co., Ltd.

Category

App - Travel

Country / Region

China

Corporate Identity
2023
MUSE Advertising Awards - GRAND CHASSERAL
Fondation pour le rayonnement du Jura bernois

Entrant Company

STRACTIS

Category

Corporate Identity - Brand Identity

Country / Region

Switzerland

Student Submission
2023
MUSE Advertising Awards - Old Bro
Xingzhuo Chen

Entrant Company

LuXun Academy of Fine Arts

Category

Student Submission - Student Conceptual Design

Country / Region

China

Website
2023
MUSE Advertising Awards - Boardroom Journal Volume 8

Entrant Company

Oliver Wyman

Category

Website - Best User Experience

Country / Region

United States