2023

Two Travel Stories, One Clear Answer

Entrant

Advance Media New York - Upst8 Creative

Category

Video - Transportation

Client's Name

Greater Binghamton Airport (BGM)

Country / Region

United States

Greater Binghamton Airport wanted a creative idea to inject some humor into their marketing while highlighting the benefits of flying local. This campaign video followed the stories of two fictional characters and how their travel journeys played out very differently based on a decision to fly BGM or not. The use of humor, storytelling and creative use of music and sound helps this spot to break away from traditional transportation videos.

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