2023

Grand Sichuan Menu Design

Entrant Company

Zhenyuan Shi

Category

Marketing & Promotional - Menu

Client's Name

Country / Region

United States

Grand Sichuan is a Chinese restaurant focusing on Sichuan cuisine that features unique items for their lunch and dinner menus. A clear visual distinction is drawn between the lunch and dinner menus to draw attention to the two different menus and encourage customers to come back during a different time of the day to enjoy the other set of items.

Bright red, a color that represents abundance and joy in Chinese culture, is chosen as the theme color. The look of the red cover also resembles a red packet which resembles joy and good wishes. The color usage other than red is rather minimal to center the red, as well as represent the elegance of the cuisines.