2023
Entrant
Category
Client's Name
Country / Region
About The Entry
Grand Sichuan is a Chinese restaurant focusing on Sichuan cuisine that features unique items for their lunch and dinner menus. A clear visual distinction is drawn between the lunch and dinner menus to draw attention to the two different menus and encourage customers to come back during a different time of the day to enjoy the other set of items.
Bright red, a color that represents abundance and joy in Chinese culture, is chosen as the theme color. The look of the red cover also resembles a red packet which resembles joy and good wishes. The color usage other than red is rather minimal to center the red, as well as represent the elegance of the cuisines.
Entrant
Shenzhen Fengshang Brand Marketing Consulting Co., Ltd
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant
Decision Counsel
Category
Event - Virtual Event
Country / Region
United States
Entrant
EAB
Category
Website - Nonprofit
Country / Region
United States
Entrant
Hangzhou ICHdesign Cultural Creativity Co., Ltd
Category
Corporate Identity - Brand Identity
Country / Region
China