2023
Grand Sichuan Menu Design
Entrant Company
Zhenyuan Shi
Category
Marketing & Promotional - Menu
Client's Name
Country / Region
United States
Grand Sichuan is a Chinese restaurant focusing on Sichuan cuisine that features unique items for their lunch and dinner menus. A clear visual distinction is drawn between the lunch and dinner menus to draw attention to the two different menus and encourage customers to come back during a different time of the day to enjoy the other set of items.
Bright red, a color that represents abundance and joy in Chinese culture, is chosen as the theme color. The look of the red cover also resembles a red packet which resembles joy and good wishes. The color usage other than red is rather minimal to center the red, as well as represent the elegance of the cuisines.
Entrant Company
UCSI University Sun Jian
Category
Student Submission - Student Corporate Identity
Country / Region
China
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Category
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Country / Region
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Entrant Company
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Category
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Country / Region
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Entrant Company
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Category
Corporate Identity - Brand Identity
Country / Region
United States