Just Transition Fund Website Design & Development

Just Transition Fund creates opportunity for the communities hardest hit by coal’s decline by promoting solutions that are equitable, inclusive, and low-carbon. They offer grants and technical assistance directly to communities, but were having difficulty updating their website and communicating their offerings. We worked with JTF to design and build a new site that would be easier to maintain and update, and more clearly present what they offer to multiple target audiences.

After an extensive strategic planning process, we restructured their site map to reflect the way prospective partners would be looking for information. We performed remote user testing to validate our choices and made adjustments based on feedback. We also revamped the look and feel of the site to better reflect the polished, professional brand they wanted to present to high-profile donors, while also still being relatable and approachable to all audiences. A variety of dynamic elements, such as subtle animations and interactive content sections, make the site engaging and allow visitors to skim or go deep on content. We also built interactive maps to showcase the organization's priority areas and spotlight projects they've funded. We created a robust Resource Hub to organize the large collection of articles, videos, and links, and present them in a more accessible format. Learning Paths further organize resources around key themes, and make it easy for visitors to get practical resources for common challenges.