2023
Impulse Try
Entrant Company
NBCUniversal
Category
Branded Content - Social
Client's Name
Country / Region
United States
Last holiday season, we introduced the world to our first major livestream shopping experience: Impulse Try. Our first live shoppable series was be led by Remi Bader - NBCU's newest addition to our talent roster - who draws younger, engaged multiplatform audiences who are ready to shop.
By activating across Instagram, Facebook, and Xfinity, we were able to garner over 2 million views...and offer those new brand partners a 259 percent lift in familiarity.
Credits
Entrant Company
Qingyang Xu
Category
App - Dating (NEW)
Country / Region
United States
Entrant Company
Li-Hua Liu, Mandie Kuo
Category
Publication - Publication / Other___
Country / Region
Taiwan
Entrant Company
Socotra
Category
Integrated Marketing - Brand Partnerships (NEW)
Country / Region
United States
Entrant Company
Edelman
Category
Social Media - COVID-19-Related
Country / Region
United States