MUSE Gold

2023

Keep on walking

Entrant Company

hufax arts / FJCU

Category

Marketing & Promotional - Poster (Series)

Client's Name

JM-Jin Li International co., Ltd.

Country / Region

Taiwan

This is a pair of Copper Fiber Compression Socks with a story. A pair of socks made of kneading copper wire functional yarn that promotes health and energy, and a rigorous weaving production process. Especially for many people who have difficulty walking.
We accept the client's entrustment to plan a series of print advertisements, hoping to convey the characteristics of the product to consumers.

We believe that the unique socks that are so close to people's skin must have many wonderful and wonderful journeys and the behind-the-scenes stories of how they were refined into good socks, which need to be seen and moved by everyone.
Therefore, we specially use exquisite and delicate illustration techniques to describe the inner stories and imagination of the socks in detail, and in the arrangement and design, we highlight that these socks can bring good strength to the ankle joint. Hope to attract more attention and support from consumers.

Credits

Creative Director / Art Director
Fa-Hsiang Hu
Illustrator
Chin-Sheng Lee
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