Zebra Pen Augmented Reality “Meet Zen”

Another innovation initiative that Ignite2X has been focusing on is marketing communication innovation. Leveraging technology to connect, inform and foster relationships with consumers. Ignite2X worked closely to develop platforms and software tools to support new experiences with the brand within the marketing ecosystem of Zebra Pen. Our spokes-animal Zen, has helped carve unique awareness and an exciting path for Zebra Pen. This new journey with Zen will the brand reach an larger bigger audience to increase awareness in spectacular fashion through the power of augmented reality.

Upon scanning any QR Code or link in our Zebra Pen campaigns, users will enter a portal where Zen will serve as their tour guide to navigate their path to self-expression with additional user content. Engaged consumers can learn more about Zebra Pen products, learn new ways to utilize creative products, or even put themselves in the Serengeti environment where they can grab/share a selfie with Zen. Each section provides a new opportunity to engage with Zen in a highly engaging user experience in a fun and creative interface. Our augmented reality solution connect consumers to the retail environment, product, packaging and marketing initiatives on the device that matters most to them in their lives – their smartphones. Together with Zebra Pen, we developed programs where we all benefit from achieving a valuable consumer experience.