Enjoy( Yanju)

Yanju is a high-end brand that combines soft fabric décor, exquisite exhibition space, and products. Its consumers are positioned in the life circle with a strong awareness of culture and art, and it concentrates on light luxury fashion, elegant and simple design style. The logo is evolved from the graphics of home textiles in the home space. It is exquisite and concise, implying a high-quality life with unlimited imagination. Yanju is dedicated to offering consumers with high-end space soft decorating and creative products, experiencing the joy of life, and ingeniously building an unique, exquisite and high-quality home furnishing brand.
Originated from nature, the pursuit of happiness, the design concept of exquisite life. The name of the logo comes from the similar pronunciation of ENJOY in English, which expresses the vision of “enjoying the joy of life”. The team devotes itself to studying the space and items with the theme of human settlements, and launches high-quality home textiles and soft decoration systems for related living spaces.
The bedding images in the home space are chosen for the design, and they are coupled with the lines that represent the reverse folding shape of textiles to create a creative combination. The overall shape is full of dynamics and vitality, expressing individuality, showing the brand’s integrity and maximum viewing comfort, reaching the perfect golden ratio. Ultimately, they formed the shape of the logo.
The main body of this logo adopts a solid color design, with dark blue as the main color, complemented by burgundy red lines, the visual effect is bright and elegant, symbolizing the ultimate pure luxury enjoyment and laying a foundation for the brand’s noble and luxurious tone.
Through the the intuitive and concise VI design, ineternally, Yanju has acquired employees’ senses of identity and belonging, and strengthened the cohesion of the enterprise; externally, it has established an overall corporate image, it has established the overall image of the enterprise, formed a brand recognition memory and a sense of quality, and shaped a good brand image. With this visual symbol, consumers’ awareness is constantly strengthened, the brand vision is coordinated.