MUSE Gold

2023

Season’s Eatings

Entrant Company

Innerspin Marketing

Category

Outdoor Advertising - Outdoor Campaign

Client's Name

Delizza Inc

Country / Region

United States

Innerspin Marketing developed an out-of-home campaign to increase awareness of Delizza’s frozen desserts among younger consumers and families during the holidays. The campaign was adapted from a successful run in Los Angeles to resonate with consumers in the northeastern U.S. and Miami, showing the endless ways to enjoy Delizza’s desserts with appetizing visuals and compelling copy. In Greater Philadelphia, the campaign featured the headline “Wit. Witout,” colloquial slang for ordering a cheesesteak with or without onions, to demonstrate the versatility of Delizza’s Belgian Mini Cream Puffs.

Credits

Executive Creative Director / Innerspin Marketing
Colin Schur
Senior Art Director & Designer / Innerspin Marketing
Davina Roshansky Victor
Account Director / Innerspin Marketing
Alyna Choi
President / Innerspin Marketing
Elcid Choi
Director of Project Management / Innerspin Marketing
Gloria Yi
Copywriter
Zach Links
Senior Vice President of Sales & Marketing / Delizza Inc
Josh Helland
Photographer
Jon Edwards
Stylist
Ana Osgood
Principal / NPRP
Ric Flores
Vice President / NPRP
John Hoover
Senior Account Manager / NPRP
Trevor Leininger
Account Coordinator / NPRP
Emily Tuck
Videographer & Editor (Sizzle Reel) / NPRP
Allenn Montilla
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