Season’s Eatings

Innerspin Marketing developed an out-of-home campaign to increase awareness of Delizza’s frozen desserts among younger consumers and families during the holidays. The campaign was adapted from a successful run in Los Angeles to resonate with consumers in the northeastern U.S. and Miami, showing the endless ways to enjoy Delizza’s desserts with appetizing visuals and compelling copy. In Greater Philadelphia, the campaign featured the headline “Wit. Witout,” colloquial slang for ordering a cheesesteak with or without onions, to demonstrate the versatility of Delizza’s Belgian Mini Cream Puffs.