MUSE Platinum

2023

The WB Hotel

Entrant Company

Digital Kitchen

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Warner Bros.

Country / Region

United States

How do you take 98 years of Warner Bros. cinematic storytelling and weave it into an elegant, boutique hotel experience?

The WB Abu Dhabi transports guests into a world where every moment is infused with WB’s legacy of films, show, comics, and more. Throughout the hotel, guests will discover something never-seen-before.

In partnership with Warner Bros. Global Themed Entertainment and Miral, the leading leisure and tourism developer in the UAE, we crafted a hospitality destination that immerses guests in a sanctuary imbued with entertainment and storytelling.

Guests are greeted by two show-stopping sights - the newest Batmobile from The Batman, and a bespoke sculpture based on the luggage of famous guests such as Bruce Wayne, Fred Flintstone, Tweety Bird, and Pennywise.

Large, innovative digital displays are blended into the fabric of the hotel’s architecture throughout – featuring thirty-five originally crafted short films – inspired by WB brands and characters including Batman, The Iron Giant, Blade Runner, Looney Tunes, The Wizard of Oz, and Casablanca, exclusively made for The WB Abu Dhabi.

Inside, a variety of experiences deepen the excitement for guests.

An evolving treasure trove of props from WB's history called the ‘Living Archive’ including authentic props such as the boots worn by James Dean in Giant and the Martian Head from Mars Attacks!

An interactive installation of the piano from Westworld’s Mariposa Saloon, that enables guests to play back songs from the show’s soundtrack.

And a curated gallery-style display of over 300 pieces of artwork weaved throughout the hotel.

Multiple themed dining options include 'Sidekicks,' a vibrant family-style diner featuring beloved characters such as Daffy Duck, ‘The Director’s Club’, a sophisticated ‘meatery’, and 'The Overlook,' a rooftop bar with stunning views.

Collectively, the guest experience is all tied together with a cohesive brand voice, look, and feel neatly titled ‘The Narrator’.

Every interaction, every communication, every experience is an opportunity for guests to create a new adventure.

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