MUSE Platinum

2023

The Callisto Protocol 'Rise, Dead Man'

Entrant Company

Digital Kitchen

Category

Video - TV Ad

Client's Name

Striking Distance Studios

Country / Region

United States

The Callisto Protocol is one of the most highly anticipated video games in years. A terrifying, visceral sci-fi survival horror, Striking Distance Studios tasked us with stoking the imagination of the public with the horrors awaiting them on Callisto and within the bowels of Black Iron Prison.

'Rise, Dead Man' combines live-action and VFX to explore the layers of fear that are infused throughout the video game.

Using two interconnected timelines, the spot follows Jacob, brought to life by Josh Duhamel, from the beginning of his story, with his varying emotions and physical experiences juxtaposed against the horrors he must survive and escape through his journey - on both the exterior of Callisto and within the bowels of Black Iron Prison.

He’s been beaten down, through hell and back, but does he have just enough left inside him to keep fighting?

More Platinum Winners
Marketing & Promotional
2023
MUSE Advertising Awards - Illustrative Design of the Kid Series
Li Ning (China) Sports Goods Co., Ltd

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Marketing & Promotional - Illustration

Country / Region

China

Video
2023
MUSE Advertising Awards - Petra Jasmiina - Naïve
Petra Jasmiina Music

Entrant Company

Petra Jasmiina Music

Category

Video - Music Video

Country / Region

United States

Integrated Marketing
2023
MUSE Advertising Awards - The all-electric Volkswagen ID.7 | Global Launch

Entrant Company

THESE GUYS

Category

Integrated Marketing - Event Marketing

Country / Region

Germany

Marketing & Promotional
2023
MUSE Advertising Awards - 1923
Paramount+

Entrant Company

Leroy & Rose

Category

Marketing & Promotional - Poster (Single)

Country / Region

United States