Science Can

AstraZeneca is a leading global biopharmaceutical company. It is led by science, driven by patients, and everything it does is inspired and informed by the limitless potential of science. This film sets out to communicate what its ‘what science can do’ positioning means in the real world. Speaking to a broad audience, including its global workforce, policymakers, healthcare professionals and patient groups, it addresses ‘the adventure of science’ and how, empowered by talented people, new technology and a collaborative approach, it is transforming people’s health: preventing, treating and, one day, curing diseases. The film uses the brand’s differentiated visual style, which is scientifically accurate and powerfully distinctive in this market. It provides examples of advances in science, visually demonstrating its beauty and wonder. As a company, AstraZeneca is committed to delivering new treatments and increasing access to healthcare for billions of people, thereby helping make people, society and the planet healthier. The film is in a form that’s accessible, usable and editable to be social media friendly. It was very positively received both inside and outside the business as a surprising and uplifting story – which was the aim – said to be, in a typical quote: ‘a truly remarkable and inspiring message’. It was subtitled in 20 languages, and in its first four weeks, recorded 250,000 impressions, 77,500 views, 2,500 engagements from organic social media, and over 140,000 astrazeneca.com home page views.