Driven to Win: The History of Auto Racing in America

Blue Telescope developed 23 unique media experiences for a permanent exhibit at The Henry Ford Museum celebrating the history of the track, cars, and people who drive them.
Video and projection pieces immerse visitors in the high-octane world of American racing, while interactive pieces allow for deeper dives into content.

The Find Your Role Quiz invites museum-goers to discover what part they would play on a racetrack.. From drivers to pit crew members to announcers, industry-wide diversity is represented in the variety of results available.
Multiple re-programmed quizzes play via a shuffle feature, ensuring that no two experiences are alike upon replay.


Leaderboard is a dynamic interactive that brings contemporary racing to the forefront with a six-foot touch monitor highlighting daily news in contemporary racing.
A countdown clock ticks down to the next major race, while a rotating globe invites visitors to flip through real-time tweets from a curated selection of racing organizations, publications and enthusiasts.
The Sports Car Performance Center, or “The Shop,” is a fully immersive dive into the design, fabrication, and performance on the Ford 2016 GT, the car that won the Le Mans 24-hour race.
Visitors find themselves immersed in a replica of an auto shop divided into four major areas:
Project Board delves into the months-long design process beginning well before the finish line.
Triptych shows the testing and reworking needed to optimize the Ford GT.
Pit Box reviews day-of-race footage and telemetry data, as the hard work is implemented on the track.
Virtual Design Interactive invites guests to modify and see the differences between race cars and other road vehicles for themselves.