2023
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Blue Telescope developed 23 unique media experiences for a permanent exhibit at The Henry Ford Museum celebrating the history of the track, cars, and people who drive them.
Video and projection pieces immerse visitors in the high-octane world of American racing, while interactive pieces allow for deeper dives into content.
The Find Your Role Quiz invites museum-goers to discover what part they would play on a racetrack.. From drivers to pit crew members to announcers, industry-wide diversity is represented in the variety of results available.
Multiple re-programmed quizzes play via a shuffle feature, ensuring that no two experiences are alike upon replay.
Leaderboard is a dynamic interactive that brings contemporary racing to the forefront with a six-foot touch monitor highlighting daily news in contemporary racing.
A countdown clock ticks down to the next major race, while a rotating globe invites visitors to flip through real-time tweets from a curated selection of racing organizations, publications and enthusiasts.
The Sports Car Performance Center, or “The Shop,” is a fully immersive dive into the design, fabrication, and performance on the Ford 2016 GT, the car that won the Le Mans 24-hour race.
Visitors find themselves immersed in a replica of an auto shop divided into four major areas:
Project Board delves into the months-long design process beginning well before the finish line.
Triptych shows the testing and reworking needed to optimize the Ford GT.
Pit Box reviews day-of-race footage and telemetry data, as the hard work is implemented on the track.
Virtual Design Interactive invites guests to modify and see the differences between race cars and other road vehicles for themselves.
Credits
Entrant Company
Dental Designs
Category
Video - Public Service & Activism
Country / Region
United States
Entrant Company
Yuan Ze University/Wizard Films
Category
Video - TV Ad Campaign
Country / Region
Taiwan
Entrant Company
WineGlass Marketing
Category
Branded Content - Email Marketing
Country / Region
United States
Entrant Company
Dean&Co.
Category
Corporate Identity - Brand Identity
Country / Region
United States