MUSE Silver

2023

Empowering Alludo's Workforce

Entrant Company

KFD Consulting

Category

Social Media - Employee Engagement

Client's Name

Alludo

Country / Region

United States

Introducing Alludo's Employee Social Media Advocacy program, a transformative initiative born from our post-rebrand strategy. Seamlessly aligned with our new identity, the program propelled Alludo to new heights with 15,000 posts shared, collectively reaching an impressive 13.5 million people. This movement, embraced by 60% of our employees, invigorated internal bonds and turned our workforce into potent brand champions.

Extending beyond our own walls, our Partner Advocacy Program surged in 2023, expanding from 30 to over 500 participants, a testament to our collaborative vision.

Empowering employees to steer our brand narrative has proven genuinely impactful, uniting our workforce, infusing authenticity into our brand’s story, and fostering growth and cohesion with our partners. Alludo’s Employee Social Media Advocacy program exemplifies the power of strategic rebranding, employee engagement, and collaborative partnerships.

Credits

CEO, KFD Consulting for Alludo
Kristen Fohrer DeArman
Director of Social Media & Digital
Stephanie Carls
Corporate Communications Manager
Ashley Ruess
Social Media Coordinator
Olivia Henn
SVP Global Communications
Becca Chambers
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