Billings Public Schools Future Ready Video

Billings Public Schools faced a challenge of spreading awareness and attracting a wider audience to its Career Technical Education (CTE) program. The District approached Kinetic to help with the rebranding of CTE and create a cohesive marketing campaign that would educate students and parents about the program's opportunities and benefits.

We worked with the District to rebrand their CTE program to “Future Ready” and developed new messaging and tagline. The main objective of the brand overview video was to provide an informative and educational introduction to the Future Ready program, while also inspiring viewers with real-life stories of students, councilors, career coaches, administrators, and educators who have benefitted from the program. We worked closely with the District to develop a concept that would showcase the wide range of educational pathways available through the program, including Health Sciences, Construction, Business, Hospitality, Agriculture and STEM.

Our team conducted extensive research to understand the program's unique features and identify its benefits. We then developed a strategic plan to create a compelling Future Ready Overview video that would resonate with the target audience. We interviewed a range of stakeholders involved with the program, including students who have benefited from the program, counselors, career coaches, administrators, and educators. The video also showcases footage of the program's hands-on learning experiences and classroom activities to give viewers a sense of what it's like to participate in the program.

This video has been a huge success and has been viewed and shared widely on social media. It has helped promote the program to a wider audience and educated students and parents about the benefits of Future Ready opportunities.

The Future Ready Overview Video will continue to be a vital part of the District’s community campaign and will help inspire and educate future generations of students. The success of the campaign is a testament to Kinetic's ability to develop compelling content that resonates with the target audience and promotes positive change.