2023

Pivoting with Piven

Entrant Company

InterMedia Advertising

Category

Video - Professional Services

Client's Name

HairClub

Country / Region

United States

Jeremy Piven is the epitome of the HairClub story and campaign – confident, comedic, and cool. InterMedia’s creative team wrote a spot that showcased all of that, and how the modern HairClub methods can be successful for anyone, giving men and women their confidence and swagger back. “Pivoting with Piven” shot at a house in the hills of Los Angeles, where Jeremy walks through a party and talks about how getting older means you start pivoting from bad decisions to smart ones – including going to a HairClub location instead of using worthless pills from the internet. It worked for Jeremy, and can work for the viewers, too. Always-confident Jeremy closes the spot with a wink and a smile as he salutes the viewer with a whiskey neat.