MUSE Gold

2023

Funny Girl: Hello, Gorgeous. Hello, Lea.

Entrant Company

AKA NYC

Category

Video - Live Experiences

Client's Name

Funny Girl

Country / Region

United States

"Hello, Gorgeous, Hello, Lea," served as an awe-inspiring tribute to Lea Michele's taking over the title role in the iconic Broadway production of Funny Girl and giving audiences a first taste what was in store.

The video was shot in a timeless black and white documentary style, offering an intimate glimpse into the journey of Michele as she prepared to step into the legendary shoes of this beloved character.

Through shots of Lea in rehearsals, viewers are invited to witness the Glee alum's unwavering dedication and undeniable talent as she hones her craft. As the narrative unfolds, Lea Michele's profound connection with her fellow cast mates becomes evident, adding a layer of authenticity that resonates deeply.

The pinnacle of the video arrives as Lea's powerful voice reverberates through the recording studio, showcasing her remarkable prowess with a soul-stirring rendition of "I'm the Greatest Star." This moment encapsulates not only her immense vocal range but also her unwavering commitment to embracing the essence of the character.

Debuting across broadcast and social platforms on August 18th, 2022, the video achieved unprecedented success. Within an hour of its release, it garnered 1 million views on official channels, a testament to the anticipation that surrounded Michele stepping into the role. Presently, the video continues its meteoric rise with over 7 million organic views across platforms such as Instagram, Twitter, TikTok, and Facebook.

Elevated by its widespread coverage and earned impressions, "Hello Gorgeous, Hello Lea" resonates as a true testament to Lea Michele's ability to carry forward the legacy of Funny Girl while igniting excitement among eager audiences.

Credits

Chief Executive Officer, AKA NYC
Elizabeth Furze
Chief Strategy Officer, AKA NYC
Amanda Blackman
Chief Creative Officer, AKA NYC
Miky Wolf
Chief Financial Officer, AKA NYC
Ricardo Whitely
Senior Creative Director, AKA NYC
Lisa Lewis
Art Director, AKA NYC
Robert Mathis
Executive Producer, AKA NYC
Robert Ravenscroft
Director, AKA NYC
Sam Veal
Director of Photography
Harry McFann
Editor, AKA NYC
David Rothstadt
SVP, Head of Theater, AKA NYC
Robert Jones
Account Director, AKA NYC
Stephanie Cichy
Account Manager, AKA NYC
Kelli McGurk
Awards Producer, AKA NYC
Kelsey Martino
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