2023
Entrant Company
Category
Client's Name
Country / Region
People think of AARP as a large Washington D.C. organization; not realizing that the non-profit membership association has volunteers and staff in every state and 132 communities throughout the nation, working together on ways to help people age 50 and older (and their families). As the country began emerging from the isolation of the pandemic, the AARP Engaging Locally team wanted to remind people that we are in community, “connecting people to what matters most … in the places they call home.” Showcasing free and fulfilling events, opportunities to volunteer and ways to help people’s “money, health and happiness” live longer, the “Go Local” campaign suite allows AARP teams nationwide to localize and customize their storytelling materials. Assets were used for a campaign that ran April-December in 18 highly resourced target communities, and for smaller campaigns in dozens of other local markets. The goals were to increase consideration of AARP by establishing our local relevance, and to drive engagement by encouraging people to attend in-person and virtual events and other touchpoints in community.
Credits
Entrant Company
Trafficcino
Category
Website - Professional Services
Country / Region
Russia
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SFC Group
Category
Video - Self-Promotion
Country / Region
United States
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Americaneagle.com
Category
Website - Manufacturing
Country / Region
United States
Entrant Company
Perfect Search Media
Category
Advertising - Advertising Campaign
Country / Region
United States