MUSE Silver

2023

Wel AI:

Entrant Company

Ruoyong Hong and Qian Wan

Category

App - Messaging

Client's Name

Country / Region

China

In the AI copilot era, the hardest part is integrating AI into personal email systems without overshadowing people own essence. Designing a personal tutor instead of AI ghostwriter for daily communication is a unique approach. Inspired by adept writing buddy, Wel AI respects user personality, fostering a sense of control and trust, while enhancing communication efficiency and nurturing a personal AI style, seamlessly integrating into daily activities.

The concept integrates AI into daily email processes, facilitating analytical reading and offering a conversational approach to seamless email composition, guidance, and drafting. The design stands out for creating a flexible and respectful collaboration between humans and AI, provides assistant that is just right. It then cultivates a personal writing style and a social relationship library, benefiting both the user and the AI, encouraging growth and improvement like a supportive buddy in life.

Credits

Lead Designer
Ruoyong Hong
Lead Designer
Qian Wan
More Silver Winners
Video
2023
MUSE Advertising Awards - Fed Vip :15
United Concordia Dental

Entrant Company

LevLane

Category

Video - Insurance

Country / Region

United States

Corporate Identity
2023
MUSE Advertising Awards - Free + Fair Litigation Group
Free + Fair Litigation Group

Entrant Company

North Street Creative

Category

Corporate Identity - Brand Identity

Country / Region

United States

App
2023
MUSE Advertising Awards - Winnipeg Jets App : Fuelled by passion
True North Sports + Entertainment

Entrant Company

Mirego

Category

App - Entertainment

Country / Region

Canada

Publication
2023
MUSE Advertising Awards - FWN Watchdog Handbook

Entrant Company

AARP

Category

Publication - Handbook (NEW)

Country / Region

United States