MUSE Gold

2023

HerediGene

Entrant Company

Faktory

Category

Video - Medical

Client's Name

Intermountain Health

Country / Region

United States

HerediGene is the largest genomic research study of its kind. It will improve the health and lives of countless individuals. The challenge, though, was to gather enough participants—500,000—during the 5-year study. Faktory was tasked with developing a digital-only campaign to gather e-consent and generate blood draws from Intermountain Health’s patient population.

To rise to the challenge, we showcased reality, unfiltered and raw. We didn’t sugarcoat the seriousness of the problems that HerediGene can solve. We showed devastating battle scars from diseases that could be detected, treated, and prevented from being passed on to the next generation. The creative was provocative in way that captured attention.

So far, 30,000+ participants have joined this life-saving study since the inception of the campaign. An average of 95% enrollment leads have come from Faktory’s creative.

Credits

Chief Creative Officer / Faktory
Richard Oliver
Creative Director / Faktory
Haden Hamblin
Senior Copywriter / Faktory
Jennifer Kofford
Senior Account Director / Faktory
Melanie McBride
Associate Account Manager / Faktory
Ashlee Gallegos
Director
Jordan Oliver
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