HerediGene

HerediGene is the largest genomic research study of its kind. It will improve the health and lives of countless individuals. The challenge, though, was to gather enough participants—500,000—during the 5-year study. Faktory was tasked with developing a digital-only campaign to gather e-consent and generate blood draws from Intermountain Health’s patient population.

To rise to the challenge, we showcased reality, unfiltered and raw. We didn’t sugarcoat the seriousness of the problems that HerediGene can solve. We showed devastating battle scars from diseases that could be detected, treated, and prevented from being passed on to the next generation. The creative was provocative in way that captured attention.

So far, 30,000+ participants have joined this life-saving study since the inception of the campaign. An average of 95% enrollment leads have come from Faktory’s creative.