MUSE Gold

2023

Wealth is for People with Right Intuition

Entrant Company

Shenzhen 012 Private Board Culture Communication Co. LTD

Category

Typography - Magazine & Newspaper

Client's Name

Country / Region

China

This is a cover designed for "Wealth is for People with Right Intuition". Adhering to the creative concept of "auspiciousness, the integration of man and nature", it sincerely obtains the expression of wealth acquisition concept: simple, natural and proper way to take. At a glance, a red sun rises on the blue clouds, and the colors of metal, wood, water, fire, and earth, which represent the traditional Chinese cultures. On the gushing sun, there are colorful Chinese characters in a patchwork pattern, as if "the sky is weaving brocade, and the earth is covered with colorful silk", which makes you feel comfortable physically and mentally. Looking at the picture components, the beautiful "girl" and the golden "wealth" complement each other. The mysterious "blue" of the universe is set off, and the natural scenery is pleasing. Beside the girl, she saw another bright moon hanging in the sky, just like Chang'e descending to the earth to bless the world. The color matching mainly uses warm colors, soft collocation of warm orange, pink, warm blue, ecological green and other colors creates a cheerful and childlike picture, which is lively, cute, flexible and attractive. The four elements of green, red, yellow, and blue are inlaid in the crescent moon, which is combined into the theme of "intuition", representing the spring, summer, autumn, winter. The six chapter pages in the book are vividly illustrated with different simple strokes for moon, and the dynamic icons that change sequentially from the first moon to the full moon complement the overall picture, making it more diversified visually. In the red circle on the back, Chinese words "Guidance, Plaintext, Balance, Life, Nature, and Enlightenment" in different colors are ordered in an S shape, representing the "Tai Chi" of traditional Chinese culture. Among the six warm and cool colors, cool colors are yin, warm colors are yang, arranged according to the order of "Qian Gua"(modest hexagram). Qian means humilit to show extreme auspiciousness.

More Gold Winners
Video
2023
MUSE Advertising Awards - SINCE 1994
Eye Catching Circus 創造焦點

Entrant Company

三稜鏡有限公司 PRISM Co.,Ltd

Category

Video - Show Opening Segment

Country / Region

Taiwan

Typography
2023
MUSE Advertising Awards - TT Ricordi Greto

Entrant Company

TypeType Foundry

Category

Typography - Typefaces / Font System

Country / Region

United States

Video
2023
MUSE Advertising Awards - Borderless Africa
Zeepay Ghana

Entrant Company

Nomad Advertising Agency

Category

Video - TV Ad

Country / Region

Ghana

Student Submission
2023
MUSE Advertising Awards - Virtual and Reality
YU-CHIEH WANG

Entrant Company

Tainan University of Technology

Category

Student Submission - Student Typography

Country / Region

Taiwan