MUSE Silver

2023

Gimli International Film Festival

Entrant Company

Argyle

Category

Corporate Identity - Corporate Identity Redesign (NEW)

Client's Name

Gimli International Film Festival

Country / Region

Canada

Gimli International Film Festival (GIFF) is a longstanding festival entering its 23rd year. It has become one of Manitoba, Canada’s premiere festivals and a draw for tourists and film fans from across Canada and abroad.



GIFF has proven it’s a growing, adaptable and respected festival. For 2022, they decided positioning as an international festival was both earned and imperative for future growth – going from Gimli Film Festival to Gimli International Film Festival. The new name and positioning called for a new look and a new logo.


The challenge was to bring this new, international sophistication to the brand while retaining the common themes of the festival that make GIFF unique: beach life, nature and summertime.



Argyle worked closely with the festival’s marketing board to come up with a simple, elegant logo and visual identity to match their new “international” status.



We created a simple logo featuring a pelican in a circle. The pelican is both connected to the region’s natural landscape and the beach life found in the area. The circle has multiple visual meanings: it represents the sun rising on a new horizon for the festival, the summertime, nature feel of the fest, and a spotlight – calling back to the film industry.



The new logo acknowledges the growth, uniqueness and scope of the festival, supporting GIFF’s mission to solidify itself as a premiere attraction in Manitoba, and Canada.



To launch the new logo and corporate identity, a simple, elegant and nature inspired look and feel made up the visual theme of the 2022 festival, keeping the spotlight on the new logo.

Credits

VP Creative
Whitney Siemens
Senior designer
Jen Gabriele
Content Coordinator, Creative
Sarah London
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