MUSE Silver

2023

NEFE Celebrates 30 Years

Entrant Company

National Endowment for Financial Education

Category

Video - Nonprofit

Client's Name

Country / Region

United States

The National Endowment for Financial Education (commonly known as NEFE), is a non-profit organization championing effective financial education. We are proud to be the independent, centralizing voice providing leadership, research and collaboration to advance financial well-being. In 2022, we celebrated our 30th anniversary with a culminating event, our inaugural Financial Education Innovation and Impact (FEII) Summit. Our video submission was developed to kick off the Summit.

The goal of this video campaign was to tell our story by showcasing what we have done, what we are doing and where we are hoping to lead our field. Dr. Billy Hensley, NEFE president and CEO, served as the narrator to help link the three sections—the past, present and future:
Past: Highlighting where we started and what we have grown into, told through testimonials from former staff members and a beautiful timeline graphic.
Present: Discussing our core values and hearing from current staff members—both veterans and rookies—on why this work is so important and the motivations to continue it.
Future: A look into where our field is headed (a major theme for the following days of the FEII Summit) and congratulatory remarks from organizations we have been proud to partner with over the years.

Credits

President and CEO
Dr. Billy J. Hensley
Managing Director, Marketing and Engagement
Chelsea Norton
Managing Director, Media and Executive Engagement
Paul D. Golden
Senior Manager, Communications
Gregory Morgan
Manager, Marketing and Engagement
Naomi Verdun-Askew
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