2023
Entrant Company
Category
Client's Name
Country / Region
Recognizing the holiday season as an opportune time to promote the entertaining value of cheese, Ignite2X teamed up with its client, California Milk Advisory Board (CMAB) and its customer, Pennsylvania specialty food retailer Di Bruno Brothers, to activate a point-of-purchase campaign to drive awareness for/purchase of California specialty cheeses made with Real California Milk. Focused on December holiday gatherings, the event capitalized on a ‘Cheeseboards for the Holidays’ theme. Call-to-action, in-store signage containing enticing images of cheeseboards met consumers at store entry through the point-of-purchase. This was overlayed with educational support and store level sales contest incentives to ensure Di Bruno Brothers’ staff engaged shoppers in a more personalized California cheese shopping experience. Collectively, the campaign not only elevated sales, but opportunities for stronger conversations and more growth opportunities with retailers to support cheese made with Real California Milk.
Credits
Entrant Company
Mirego
Category
App - Marketplace
Country / Region
Canada
Entrant Company
Gravity Global
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United Kingdom
Entrant Company
LHWH Advertising & PR
Category
Advertising - Online Ad (Campaign)
Country / Region
United States
Entrant Company
Jump Creative
Category
Website - Community
Country / Region
United States