2023
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Even though there is increased awareness amongst people about online scams, fraudsters have also raised their game by curating better SMS messages, sending well-designed and authentic-looking emails scamming through believable and convincing phone calls and baiting customers with well-disguised links. All of which would make anyone fall for these traps. stc pay wanted to educate people about these frauds, but in a way that would truly drive home the point. People are exposed to a lot of anti- fraud campaigns and most of these use scare tactics. We noticed that people are quite neutral to such scare tactics so a completely different approach was actually the need of the hour.
Credits
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Gravity Global
Category
Video - Multi-level Marketing
Country / Region
United Kingdom
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Player One Trailers
Category
Video - Cinematography
Country / Region
United States
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Vox Media
Category
Audio - Podcast
Country / Region
United States
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Groove Jones
Category
Experiential & Immersive - Out-of-Home
Country / Region
United States