MUSE Platinum

2023

Scam the scammers

Entrant Company

Habbar Advertising & Co

Category

Advertising - Advertising Campaign

Client's Name

STC pay

Country / Region

Saudi Arabia

Even though there is increased awareness amongst people about online scams, fraudsters have also raised their game by curating better SMS messages, sending well-designed and authentic-looking emails scamming through believable and convincing phone calls and baiting customers with well-disguised links. All of which would make anyone fall for these traps. stc pay wanted to educate people about these frauds, but in a way that would truly drive home the point. People are exposed to a lot of anti- fraud campaigns and most of these use scare tactics. We noticed that people are quite neutral to such scare tactics so a completely different approach was actually the need of the hour.

Credits

Executive Creative Director
Bandar al tuwairqi
Business development manager
Thekra aljoaid
Team leader
Abduallah al Oseilan
Project manger
Abdullaj al Hajri
Creative director
Ghada al Osaimi
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