2023
Entrant
Category
Client's Name
Country / Region
About The Entry
Even though there is increased awareness amongst people about online scams, fraudsters have also raised their game by curating better SMS messages, sending well-designed and authentic-looking emails scamming through believable and convincing phone calls and baiting customers with well-disguised links. All of which would make anyone fall for these traps. stc pay wanted to educate people about these frauds, but in a way that would truly drive home the point. People are exposed to a lot of anti- fraud campaigns and most of these use scare tactics. We noticed that people are quite neutral to such scare tactics so a completely different approach was actually the need of the hour.
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THESE GUYS
Category
Experiential & Immersive - Live Experiences
Country / Region
Germany
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Album Rivers
Category
Corporate Identity - Corporate Identity Redesign (NEW)
Country / Region
Taiwan
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McGraw Hill
Category
Video - Branding
Country / Region
United States
Entrant
Album Rivers
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan