MUSE Silver

2023

ZEBRA 40TH ANNIVERSARY

Entrant Company

Ignite2x

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Zebra Pen USA

Country / Region

United States

lgnite2X made certain that the 40th anniversary of its client, Zebra Pen, did not go unnoticed. The agency built and activated a multi-channel promotional campaign that connected with consumers and placed Zebra Pen’s show stealing mascot, Zen, at the center of the campaign. Fully integrated, the campaign ran for 40 days, engaging consumers with a social media takeover celebrating the brand’s heritage, and showcasing a special sweepstakes overlay. Fun, imaginative videos and influencer media partnerships created additional buzz, dimensionalizing the brand as anything but ordinary. Things didn’t stop there, as public relations efforts, print ads and QR code adorned product packaging led consumers to an augmented reality experience worthy of this milestone anniversary. Not only did the campaign promote and spread brand awareness, but it sparked tens of millions of impressions across the digital advertising and social media landscape.

Credits

Creative Director/Ignite2X
Virginia Porcino
Account Director/Ignite2X
Joseph Petrosino
Interactive Solutions-Project Manager/Ignite2X
Raymond Stivala
Co-CEO/Ignite2X
Kevin Justice
Senior Application Developer/Ignite2X
Scott Mari
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