Everyday Value Tee ( the coupon t-shirt )

Black Friday is America’s favorite day for those who love value. And on this day, you’ll see it all. But one thing you won’t see is a food brand offering the hottest deal of the year. Well, we changed that. By giving guests an answer to the two questions that plague their everyday life: what to wear and what to eat. Introducing, the Everyday Value Shirt. The first-ever wearable coupon with a unique QR code that gives 150 lucky Denny’s lovers a yearlong breakfast subscription valued at $2,186 for only $5.99.
The Everyday Value Shirt is a one-of-a-kind, value-inspired way to get an Everyday Value Slam FREE every single day, for a whole year!
With this idea, we generated 150+ million impressions across the nation’s top media outlets, increased our organic impressions by 293% and pretty much crashed our site the night of launch with 350,000+ visitors hungry or their chance to cop the most delicious deal ever.