Fiverr’s Open Letter to AI

With the recent A.I. boom, searches for AI-related services on Fiverr increased over 1400% in the last six months on the platform. Business leaders are not only eager to integrate AI into their operations, sales and marketing campaigns, but are also searching for the people who are skilled using these new tools. As a result, Fiverr launched new AI categories and skills to its unique catalogue, including AI Applications and AI models to AI-Artists and proofreading for AI-generated copy.

To further reinforce its message that A.I. is here to stay and Fiverr is embracing it, Fiverr CEO Micha Kaufman penned an open letter to A.I., which was placed as a full-page ad in the New York Times on Sunday, January 29th, 2023. The letter addresses A.I. directly in a tongue-in-cheek tone, letting A.I. know that as a global marketplace offering digital services across the globe, Fiverr comes in peace. Fiverr’s belief is that without human connection, A.I. wouldn’t exist, and it’s up to humans how they choose to embrace A.I. and ultimately make this technology work for them, this ad highlights that message.

While Fiverr has traditionally relied on digital advertising, the company chose to take this moment to highlight a unique moment in time, by pivoting to a single print ad, which took off across the company’s social channels by storm. In the two days following the ad running in print, with over 400,000 social impressions across LinkedIn and Twitter.