Better Call Becky

Real estate agent Becky Wright wanted to stand out from the plethora of realtors in the Chicagoland/Northwest Indiana region. She came up with the brilliant idea of running an ad campaign that capitalized on the popularity of the tv show Better Call Saul. She partnered with Braden Walker from Initium Creative to comprise the idea for a video that showcased a day in the life of a realtor, but with the intensity of Better Call Saul. Initium Creative produced a video that captures the intensity of the show while incorporating humor to keep the audience engaged. The video takes you through the process of a realtor working with a young inexperienced couple looking to buy a home, from the showings, to the inspection and appraisal and finally to the purchase agreement, all while staying true to the Better Call Saul styling. The commercial accomplishes its goal of creativity and engagement, helping Becky Wright stand out from oversaturated market of real estate agents.