MUSE Silver

2023

Golfers

Entrant Company

PACO Collective

Category

Video - TV Ad

Client's Name

NIPSCO

Country / Region

United States

CHALLENGE:
Rising natural gas prices were dominating the news. And inflation was driving up prices for businesses across the board. Bound to be a scapegoat for rising natural gas prices regionally, NIPSCO needed to get the word out that their Energy Efficiency Programs could help businesses save money immediately on new equipment that would also drive down the cost of their natural gas bills.

INSIGHT:
There are places outside the office where real business decisions get made in a more informal setting.

SOLUTION:
Create an eye-catching and humorous spot where decision makers from all kinds of businesses show up in surprising ways and discover they can save with NIPSCO.

Credits

CCO / PACO Collective
Pablo Acosta
Executive Creative Director / PACO Collective
Martin Serra
Associate Creative Director / PACO Collective
Dan O'Connor
Associate Creative Director / PACO Collective
Enrique Mena
Senior Account Director / PACO Collective
Jonathan Moreno
Account Supervisor / PACO Collective
Emily Pauletto
Account Executive / PACO Collective
Nydia Monroy
Associate Strategy Director / PACO Collective
Russ Gotwald
Producer / PACO Collective
Ivette Sanchez
Program Communications Manager / NIPSCO
Ashley Ralston
Senior DSM Program Coordinator / NIPSCO
Michelle Abrell
Director / Twitch
Rich Wedeking
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