Golfers

CHALLENGE:
Rising natural gas prices were dominating the news. And inflation was driving up prices for businesses across the board. Bound to be a scapegoat for rising natural gas prices regionally, NIPSCO needed to get the word out that their Energy Efficiency Programs could help businesses save money immediately on new equipment that would also drive down the cost of their natural gas bills.

INSIGHT:
There are places outside the office where real business decisions get made in a more informal setting.

SOLUTION:
Create an eye-catching and humorous spot where decision makers from all kinds of businesses show up in surprising ways and discover they can save with NIPSCO.