2023
Golfers
Entrant Company
PACO Collective
Category
Video - TV Ad
Client's Name
NIPSCO
Country / Region
United States
CHALLENGE:
Rising natural gas prices were dominating the news. And inflation was driving up prices for businesses across the board. Bound to be a scapegoat for rising natural gas prices regionally, NIPSCO needed to get the word out that their Energy Efficiency Programs could help businesses save money immediately on new equipment that would also drive down the cost of their natural gas bills.
INSIGHT:
There are places outside the office where real business decisions get made in a more informal setting.
SOLUTION:
Create an eye-catching and humorous spot where decision makers from all kinds of businesses show up in surprising ways and discover they can save with NIPSCO.
Credits
Entrant Company
FCB Health Europe, An IPG Health Company
Category
Typography - Poster
Country / Region
United States
Entrant Company
Gravity Global
Category
Integrated Marketing - Promotional
Country / Region
United Kingdom
Entrant Company
Think Creative Agency
Category
Corporate Identity - Brand Identity
Country / Region
Australia
Entrant Company
The N2 Company
Category
Advertising - Magazine Ad (Single)
Country / Region
United States