MUSE Gold

2023

Ready or Not Newsletter

Entrant Company

Infernozilla

Category

Branded Content - Newsletter

Client's Name

VOID Interactive

Country / Region

United States

In keeping the community engaged and informed between long development update cycles for the game “Ready or Not”, we helped take over this task in crafting their monthly newsletter, which gives extensive transparency to its players and fans on the development of the game in an entertaining and easy-to-digest format. With 46 newsletters written in the last 12 months, volume #45 of this newsletter series was a “Year in Review” and took this series’ success to new heights. It boasted 4,473,646 unique impressions, 212,887 views, and 2334 upvotes on the Steam platform. For context, this is 50% above the average impressions.

This particular newsletter featured some fan-made content from contests that we hosted in 2022, as well as highlighting all the milestones and additions to the game throughout the year. Every single volume throughout the year has garnered at least 2 million impressions and over 150k views and has been growing consistently.

More Gold Winners
Audio
2023
MUSE Advertising Awards - Car Park Carnage
Super Cheap Auto

Entrant Company

Ack Kinmonth

Category

Audio - Original Music (NEW)

Country / Region

Australia

Experiential & Immersive
2023
MUSE Advertising Awards - Deploy in Shoushan: Exhibition in Sizihwan Bay Tunnel
Bureau of Cultural Affairs, Kaohsiung City / National Sun Yat-sen University Social Engagement Center

Entrant Company

Kelio Arts Ltd. / Streetlife Design Studio

Category

Experiential & Immersive - Exhibition Experience

Country / Region

Taiwan

Experiential & Immersive
2023
MUSE Advertising Awards - Yahoo Metaverse Week - Reconnect

Entrant Company

Yahoo Hong Kong

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

Hong Kong SAR

Video
2023
MUSE Advertising Awards - Pistol Whip: PSVR 2 - Announcement Trailer

Entrant Company

Player One Trailers

Category

Video - Trailers

Country / Region

United States