MUSE Gold

2023

Ready or Not Newsletter

Entrant Company

Infernozilla

Category

Branded Content - Newsletter

Client's Name

VOID Interactive

Country / Region

United States

In keeping the community engaged and informed between long development update cycles for the game “Ready or Not”, we helped take over this task in crafting their monthly newsletter, which gives extensive transparency to its players and fans on the development of the game in an entertaining and easy-to-digest format. With 46 newsletters written in the last 12 months, volume #45 of this newsletter series was a “Year in Review” and took this series’ success to new heights. It boasted 4,473,646 unique impressions, 212,887 views, and 2334 upvotes on the Steam platform. For context, this is 50% above the average impressions.

This particular newsletter featured some fan-made content from contests that we hosted in 2022, as well as highlighting all the milestones and additions to the game throughout the year. Every single volume throughout the year has garnered at least 2 million impressions and over 150k views and has been growing consistently.

More Gold Winners
App
2023
MUSE Advertising Awards - Practising Law Institute Mobile App
Practising Law Institute

Entrant Company

Work & Co

Category

App - Professional Services (NEW)

Country / Region

United States

Marketing & Promotional
2023
MUSE Advertising Awards - Race

Entrant Company

Freelance

Category

Marketing & Promotional - Illustration

Country / Region

United States

Branded Content
2023
MUSE Advertising Awards - Black representation in the beauty industry

Entrant Company

McKinsey Global Publishing

Category

Branded Content - Diversity / Equity / Inclusion (NEW)

Country / Region

United States

Social Media
2023
MUSE Advertising Awards - TikTok

Entrant Company

NBCUniversal

Category

Social Media - Influencer & Celebrity

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy