MUSE Gold

2023

Ready or Not Newsletter

Entrant Company

Infernozilla

Category

Branded Content - Newsletter

Client's Name

VOID Interactive

Country / Region

United States

In keeping the community engaged and informed between long development update cycles for the game “Ready or Not”, we helped take over this task in crafting their monthly newsletter, which gives extensive transparency to its players and fans on the development of the game in an entertaining and easy-to-digest format. With 46 newsletters written in the last 12 months, volume #45 of this newsletter series was a “Year in Review” and took this series’ success to new heights. It boasted 4,473,646 unique impressions, 212,887 views, and 2334 upvotes on the Steam platform. For context, this is 50% above the average impressions.

This particular newsletter featured some fan-made content from contests that we hosted in 2022, as well as highlighting all the milestones and additions to the game throughout the year. Every single volume throughout the year has garnered at least 2 million impressions and over 150k views and has been growing consistently.

More Gold Winners
2023
MUSE Advertising Awards - The World is a Beautiful Place

Entrant Company

Gravity Global

Category

Strategic Program - Branding Refresh (NEW)

Country / Region

United Kingdom

2023
MUSE Advertising Awards - A pandemic-worn industry needed to inspire a bit of Californ

Entrant Company

Appnovation Technologies

Category

Website - Travel

Country / Region

Canada

2023
MUSE Advertising Awards - Business Class

Entrant Company

American Express

Category

Branded Content - B2B

Country / Region

United States

2023
MUSE Advertising Awards - Giddam - Never Retreat
The Saudi Arabian Football Federation

Entrant Company

Bassmat Advertising Agency

Category

Event - Cultural Event

Country / Region

Saudi Arabia