MUSE Gold

2023

2021 Suzhou International Design Week

Entrant Company

Di Lu

Category

Typography - Poster

Client's Name

Di Lu

Country / Region

United States

The focal point of Suzhou Design Week 2021 lies in its meticulously crafted main visual, a testament to the seamless integration of urban renewal principles and design aesthetics. Embellished in a predominant hue of fluorescent green, the color palette effervescently punctuates the winter milieu, infusing it with vigor and vibrancy. This astute chromatic selection illuminates the entirety of Design Week and harmonizes with the nuanced interplay of historical legacy and contemporary dynamism inherent to Suzhou.

Derived from Suzhou's architectural hallmarks and urban street, the main visual ingeniously extrapolates these constituent elements into sophisticated geometric configurations, thereby orchestrating a visually arresting tableau. These geometries, which evoke kinetic motion and the Chinese character "苏" (Sū), adroitly amalgamate the city's vivacity and cultural identity.

This design encapsulates an aesthetic marvel and propounds a compelling narrative of urban rejuvenation, a testament to Suzhou's unwavering commitment to progressive innovation. The dynamic and vivacious main visual serves as the eminent insignia of Design Week, concurrently embodying the vivacious spirit and pioneering ingenuity emblematic of Suzhou's cultural and innovative ethos. Ultimately, it offers participants a sensory and intellectual odyssey of unparalleled magnitude.

Credits

Design Director
Di Lu
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