2023
Entrant Company
Category
Client's Name
Country / Region
The challenge: Make a bin-lock, sexy.
Keeping the planet clean is important… but it’s not sexy. So how do we make an ad about recycling, waste management, wheely bins, and a bin lock that people want to watch?
Our solution: We came back with a concept that shocked the client - fortunately in a positive way.
We crafted a poem about the importance of small, innovative solutions - like an automatic bin lock - and their larger-scale impact on our planet's health. This was delivered straight to camera, with powerful visual storytelling and a dash of humor.
As always, we worked hand in hand with the product and marketing team throughout the entire process.
This included conceptualisation, scripting, storyboarding, and all facets of production and post-production.
Our award-winning process ensured that the end result was exciting, imaginative and focussed on the essence of the solution.
The result: The client was thrilled with the outcome, as we've successfully set the stage for this world-first eco startup to save the planet - one bin at a time.
Credits
Entrant Company
Global Indigenous Co
Category
Event - Event / Other___
Country / Region
Australia
Entrant Company
Partner.Co
Category
Video - Consumer Product / Services
Country / Region
United States
Entrant Company
Day One Treatment Society
Category
Video - Nonprofit
Country / Region
Canada
Entrant Company
DLR Group
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States