2023
Happy CollectionZ
Entrant Company
305 Worldwide
Category
Advertising - Advertising Campaign
Client's Name
GoGo squeeZ
Country / Region
United States
To help GoGo squeeZ’s growing nutritional line break into Parent Culture, we reframed the cultural conversation around kid’s growth. GoGo squeeZ pushed against traditional celebrations of growth through tangible milestones and reframe it to celebrating the hard work that hides behind the milestones. Because everything is hard before it’s easy, we created a campaign that highlighted the adorable intricacies of growing moments while bringing product attributes to life. From a 30 second film to fun social posts, we engaged parents of small children by reflecting the moments they get to be part of every day.
Credits
Entrant Company
First Tube
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
Entrant Company
OUTPUT
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
China
Entrant Company
United Nations Peacekeeping
Category
Social Media - Community
Country / Region
United States
Entrant Company
Gravity Global
Category
Branded Content - Transportation (NEW)
Country / Region
United Kingdom