MUSE Platinum

2023

Happy CollectionZ

Entrant Company

305 Worldwide

Category

Advertising - Advertising Campaign

Client's Name

GoGo squeeZ

Country / Region

United States

To help GoGo squeeZ’s growing nutritional line break into Parent Culture, we reframed the cultural conversation around kid’s growth. GoGo squeeZ pushed against traditional celebrations of growth through tangible milestones and reframe it to celebrating the hard work that hides behind the milestones. Because everything is hard before it’s easy, we created a campaign that highlighted the adorable intricacies of growing moments while bringing product attributes to life. From a 30 second film to fun social posts, we engaged parents of small children by reflecting the moments they get to be part of every day.

Credits

Chief Marketing Officer, GoGo squeeZ
Mark Edmonson
Director of Brand Activation, GoGo squeeZ
Aimee Hocking
Head of Creative Services, GoGo squeeZ
Samantha Kennedy
Associate Brand Manager, Partnerships & Content, GoGo squeeZ
Marisa Langford
EVP Managing Partner & Executive Creative Director, 305 Worldwide
Roberto Alcazar
SVP, Group Client Service Leader, 305 Worldwide
Marta DeAguiar
Account Director, 305 Worldwide
Silvia Garcia
Account Executive, 305 Worldwide
Marissa Laurel
SVP, Head of Strategy, 305 Worldwide
Alejandra Rubio
Creative Brand Strategy, 305 Worldwide
Josh Random
EVP, Creative Director, 305 Worldwide
Mark Gonzalez
SVP, Executive Creative Director, 305 Worldwide
Nicky Lorenzo
Creative Director, 305 Worldwide
Brittany Perez
Senior Art Director, 305 Worldwide
Jose Ibañez
Senior Copywriter, 305 Worldwide
Jorge Calvo
Senior Producer, 305 Worldwide
Michael McLaughlin
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