2023
Happy CollectionZ
Entrant Company
305 Worldwide
Category
Advertising - Advertising Campaign
Client's Name
GoGo squeeZ
Country / Region
United States
To help GoGo squeeZ’s growing nutritional line break into Parent Culture, we reframed the cultural conversation around kid’s growth. GoGo squeeZ pushed against traditional celebrations of growth through tangible milestones and reframe it to celebrating the hard work that hides behind the milestones. Because everything is hard before it’s easy, we created a campaign that highlighted the adorable intricacies of growing moments while bringing product attributes to life. From a 30 second film to fun social posts, we engaged parents of small children by reflecting the moments they get to be part of every day.
Credits
Entrant Company
Chrome Productions
Category
Video - Live Experiences
Country / Region
United Kingdom
Entrant Company
PIGGY FLIGHT FILMS
Category
Video - Cultural
Country / Region
Taiwan
Entrant Company
Beijing Wuyao Cultural and Creative Co. Ltd.
Category
Marketing & Promotional - Illustration
Country / Region
China
Entrant Company
Panda Films
Category
Video - TV Ad
Country / Region
Turkey