MUSE Gold

2023

Unify Ukraine Campaign

Entrant Company

MikeWorldWide

Category

Branded Content - Public Service & Activism

Client's Name

Polish Development Bank

Country / Region

United States

Unify Ukraine is a public service campaign launched to raise American awareness of Russia’s ongoing occupation of Ukraine and its devastating impact on the country and people. On January 22, 2023 - Ukraine’s Day of Unity - a stunning sunflower garden bloomed in New York. The activation was supported by powerful content that shared stories of hope and bravery that included out of home and online advertising, a TV spot, website, social media, sponsored content, and documentary shorts. The campaign sparked conversations online and brought people together to celebrate the strength and resilience of Ukrainians who continue to fight for their freedom.

MUSE Creative Awards Winner - Unify Ukraine Campaign 1
MUSE Creative Awards Winner - Unify Ukraine Campaign 2
MUSE Creative Awards Winner - Unify Ukraine Campaign 3
MUSE Creative Awards Winner - Unify Ukraine Campaign 4
MUSE Creative Awards Winner - Unify Ukraine Campaign 5

Credits

Creative Director
Shelley Noeldechen
Associate Creative Director
Kathryn Viggiano
Designer
Ellie Buck
Copywriter
Janeil Dickens
Production Director
Daniel Kennedy
Animator
Ryan Laux
Editor
Jose Aguirre
Paid Media
Kevin Bradshaw, Brooke Hubbard, Kim Beesley
Project Manager
Danielle Laubach
Web
Rich Bradley, Cherilyn Cubeta, Colleen McCarthy, Ann Kwilinski
Social Media
Julie Griner, Renee Johnson
Earned Media
Jacquelyn Glick, Abbigail Jurgens, Rich Tauberman, Steve Sandberg, Leslie Linton
Music Supervisor
Clayton Durant
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