2023
Unify Ukraine Campaign
Entrant Company
MikeWorldWide
Category
Branded Content - Public Service & Activism
Client's Name
Polish Development Bank
Country / Region
United States
Unify Ukraine is a public service campaign launched to raise American awareness of Russia’s ongoing occupation of Ukraine and its devastating impact on the country and people. On January 22, 2023 - Ukraine’s Day of Unity - a stunning sunflower garden bloomed in New York. The activation was supported by powerful content that shared stories of hope and bravery that included out of home and online advertising, a TV spot, website, social media, sponsored content, and documentary shorts. The campaign sparked conversations online and brought people together to celebrate the strength and resilience of Ukrainians who continue to fight for their freedom.
Credits
Entrant Company
Department of Cultural Affairs, Taoyuan
Category
Event - Cultural Event
Country / Region
Taiwan
Entrant Company
Socrates Communications
Category
Video - Real Estate
Country / Region
United Kingdom
Entrant Company
Falcon's Beyond
Category
Branded Content - Retail
Country / Region
United States
Entrant Company
Gravity Global
Category
Strategic Program - Social Media Campaign
Country / Region
United Kingdom